Paris Saint Germain is one of the biggest football clubs in Europe and they are backed heavily in terms of finances, so they are not short of a few dollars. They have been venturing into the world of e-sports for a while and now they are ramping up their efforts within the industry.
They have now opened a dedicated house for some of their gamers called l’Appartement. Of course the place is decked out with all sorts of Paris Saint Germain decorations.
You would not really think that this was a house for e-sports as it is so well put together and Paris Saint Germain only jumped into e-sports little over 3 months ago. However they had been looking into the industry for over three years before this so they had everything planned out precisely.
It was an area that they decided was too good to ignore and so they are planning on building their brand in a new domain and not just focusing on football.
The team environment is a lot more conducive towards building a great team atmosphere and it allows players to get each other to know about one another’s game skills and habits a lot better, as well as connecting with them on a deeper level.
It also mimics LAN type tournaments whereby all of the team’s players will be playing alongside each other so it is a great way to mimic real life situations and get a leg up on their competitors who can only practise together online most of the time. There has been nothing but great feedback thus far from the players.