The rise of eSports has been obvious for more than a couple of years. Because of that, more and more companies have been joining the industry in different ways. The latest company that announced that business venture is Facebook and they introduced their partnership with Paladins. The partnership with Paladins gave Facebook exclusive rights to stream Paladins Premier League, an eSports competition.
That means that the fans will be able to watch the competitions of the eSports Premier League through Facebook Live and all that was done in order to bring the competition to a wider range of people across the world. However, this is not the only feature that the partnership between Paladins and Facebook will bring for the later side of this partnership.
Facebook has announced that they will create weekly shows that will be called Paladins Esports Show that will be able on Facebook Watch, a new platform that Facebook will be launching very soon. This platform will be used to deliver news, analysis of matches and every other aspect of the Paladins Premier League.
According to Patrick Chapman who is in charge of Gaming and Esports Partnership at Facebook, one of the goals of this partnership for Facebook is to bring as many people as possible to the gaming community, provide them with the opportunity to play, share and watch professional eSports competitions. He also said that more than 800 million access games on Facebook on a daily basis and that they want to interact with those people and be able to deliver them more meaningful content and information.
With this partnership, Facebook will have the access to 15 million players of the game. Besides that, this partnership enables Facebook to have access to the ten WESA organizations that open a huge number of opportunities for Facebook as well as for the other side. On the other hand, Hi-Rez Studios, developers of the game SMITE, have said that they too have huge benefits from partnering with Facebook.
The main advantage of that partnership is the fact that it enables them access to an enormous number of people who will login into their Facebook accounts. According to Todd Harris, COO and one of the founders of Hi-Rez Studios, their main objective is to reach as many people as they can in all parts of the world and Facebook is possibly the best possible way to actually do that.
This is yet another move from Facebook in their effort to become one of the biggest providers of streaming services in the world of eSports. After featuring Dota 2, League of Legends, Counter-Strike: Global Offensive, Facebook is now expanding to the new titles that will make them even biggest factor in the market of streaming service providers. Not only that this might bring eSports competitions to a huge number of people, the ability to watch those eSports competitions might motivate many young players to try their luck in professional video gaming as they will have the opportunity to see the inside of that gaming world and how things work in eSports industry.